Progressive Insurance: Women’s Motorcyclists Campaign

The “Babes Ride Out” campaign centered Progressive insurance products in women motorcyclists’ lifestyle. We transformed online conversations into real-life interactions by celebrating photography, intention & connection.

We partnered with influencers in the motorcycle space to promote our campaign prior to the event. Women riders shared their stories and posted their photos as they rode across the country to the event. We created the “Progressive Dark Room” in Joshua Tree, CA for a community hub to collect their photos, tell their stories in real life and meet the Progressive Women Rider influencers from our campaign.

This activation had 100% onsite engagement and generated 10MM social impressions. We were gratefully a PRO award nominee for 2016 Best Lifestyle Campaign.